The real estate business can be tough. You’ve all heard it before. You may have even said it yourself:
“Sometimes I think I’d be better off selling up and being an agent again!”
This feeling of “it’s all too hard” normally materialises quite quickly when you have to deal with a setback or a particularly frustrating day. In my experience, it’s a natural response for any business owner.
In some cases, you may just be letting off steam, but the time when this problem is really worrying is when a business owner is caught up in their business not because they want to be, but because they’ve been unable to successfully build a business with sustainable profits.
So, to help you diagnose a common misconception, here are some pointers to assist you to identify whether you are currently running a business or instead, you have a sales agency that’s led by a principal.
A Job |
A Business |
You have to sell to provide the cash flow to your business |
You have a sales team that operates independently of you |
You’re not available to your staff because you’re too busy selling |
Your primary role is providing resources to help your business run more efficiently |
You don’t trust anyone else to do the job as well as you |
You accept a slightly lesser standard of performance, recognising it takes time to create a quality agent |
You only look at the “whiteboard” and bank balance to measure success |
You set Sales & Financial budgets and review your Profits & Loss each month |
Employing bookkeepers is seen as an annoying cost you wish you didn’t have to pay |
You have accounting processes in place to ensure that all matters are dealt with smoothly |
You worry when an agent in your business doesn’t use you to list a property |
You love it when your agents list property on their own |
You can’t take a holiday without feeling your income will drop |
You make sure everyone knows what to do while you are away, and what you expect |
You do things yourself, rather than take the time to manage your team through a task |
You manage the team through tasks, and provide feedback on the outcomes |
As with any list, you could easily add points to both sides. It’s also important to recognise that everyone’s business is at a different stage in the business cycle.
However, by comparing these lists and looking at the differences between them, you can see that to ultimately run a business, your role requires you to have greater dependence on different members of your team.
The transition from top sales agent to business owner is a common challenge in the real estate industry, given that so many business owners have a strong sales background. It does take time, but for those of you that feel you’re getting closer to freeing yourself from the day-to-day, keep going!
You may have a different role, and different responsibilities, but the result is that you will make more money.